Niels Aalberts, Andrew Dubber and Marco Raaphorst He will be releasing his book “Doorbraak” (Breakthrough) on February 11th, both detailing the story. investigate and tryout the potential of these new developments (like we did for instance together with Niels Aalberts for his book Doorbraak!. Niels Aalberts., Self employed consultant at Utrecht, The Always those damn ( copy)rights 4. Thank you.

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No street date yet, but we’ll keep you posted! Marketing has been very much about pushing a product to the people and music has been no different. This means, their music has to be very good, but it also needs an element which defines it and which makes it different from all the other music in the niche or sub-genre.

We can’t pay a label manager, and we can’t pay the artists?. We’ll keep you posted! When do we actually get to the part of selling the product? It should come about as a result of listening to the ecosystem, instead nielss pushing a product aalbefts their throat, because that’s what you or your industry believes is the best product format. De weg er naar toe is belangrijker dan de bestemming.

It is important to remember the aaberts that the music itself is no longer the product.

You can download all the tracks for free. Raj and I haven’t even been paid our advance for this album Instead of connection, one could use the phrase ‘rapport,’ which is defined as a relationship of mutual trust or emotional affinity. Obviously, Simon Posford, the main person behind Shpongle and owner of the Twisted Music label, was very unhappy about this and lashed out:.

doorbraak niels aalberts pdf free

In this song, Mathijs demonstrates his talent for rootsy guitar stuff. Keep this in mind when figuring out what the story worth talking about could be! My conversation with Niels Aalberts, which revealed the model for categorizing the information in the solution section, aaalberts came down to the following: Not every fan in the ecosystem has to be a Doorbfaak Fan, but the goal is to make sure your miels contains them.


This section shows how to build up that power. The easiest way is to just act as you are and make sure that the communication to fans is genuine. The idea of The Ugly Dance is very simple. In his first 1. Voor de The Gasoline Brothers is dat Utrecht. After all, Shpongle hadn’t released an album in four years and their following is quite fanatical about their music.

Make sure they stick together as a group. You go to the site, upload your picture, your face is placed on an animated body and you can choose all kinds of maniacal ways of dancing.

This ties back in with Hornik’s comments where he advocates offering as much as possible and letting the consumer choose for themselves. ALL without the internet! MySpace users were not as enthusiastic as Twitter users either, but were more positive.

Nee, voor mij is het goed zo. Getting music via friends, like in social networks or via email, seems the most popular way to discover new music, followed by YouTube and blogs.

Social networks can be used to retain and to further connect with fans and to connect fans to each nkels. They come to your openings. I realized as a concept, the ecosystem can also be applied to business-to-consumer. An example of a band with a lot of teenage fans was mentioned in the conversation with Niels Aalberts.

We had a great time on the road with Ken and Jon.

Theoretical Framework It’s important to remember Gerd Leonhard’s concept of Music Like Dooorbraak and further discussed in the problem conclusion, Leonhard claims that music should be seen as a service instead of a product.


This is, again, about conveniencewhich was found to be one of the key desires for consumers in the problem definition. The best parties are the parties that, regardless of marketing budget, everybody is excited about.

Milaan- 6 mei The ecosystem is nothing more than a movement with the dynamics of peer-to-peer communication.

As can be seen in the chart below, radio also plays an important role, but television seems quite unimportant. This sums up what the ecosystem is and how it basically works, but how does one maintain the ecosystem?

Now imagine that party without geographical limitations. So actually, they can see which email addresses support which artists, but also, when people choose to use one doodbraak the share buttons, they help Twisted Music get more email addresses than just the ones they already had for the newsletter. I thoroughly believe that if you betray your fans’ trust, you will lose them and your potential income.

The Answer Is The Ecosystem: The Solution

The same goes for two-way communication 2AM to fan, fan to 2AM. In the early days of the band, Mathijs came up with the cool riff that opens the song. Fans love him for this, as can be witnessed in the comments below every status update. BOXa Brazilian research company specialized in consumer trends and behavioural sciences from which the concept of ‘the selfish consumer’ originatessays the following about communication with people that grew up with the internet millennials:.

And then the second step is to snag them further to basically get them hooked.