Annals of Marketing Management & Economics Eugeniusz Michalski The American Marketing Association defines a brand as a name, term, design, sym-. Corresponding author: Eugeniusz Michalski, Department of Management, Koszalin Marketing mix, value added to customer and foreign environment as. Get this from a library! Marketing: podręcznik akademicki. [Eugeniusz Michalski; Wydawnictwo Naukowe PWN.].

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Good preparation for international trade and the exchange of goods and services requires intelligence to be collected and examined.

Export transactions require that the enterprise provides standard documentation to accompany shipments of goods.

Marketing: podręcznik akademicki – Eugeniusz Michalski – Google Books

Communication is a highly dynamic phenomenon, and we can observe the continuous development of new forms of marketing communication: The article presents analysis of the determinants of consumer behaviours in the furniture market. It was found very important due to influence of motivation on, e. Survival analysis of newly formed companies in the years — Hanna Soroka-Potrzebna Summary.

The population spatial mobility is suggested to consider its property, which reflects desire, willingness and opportunities to change a place of residence in specified space-time coordinates, which is accompanied by human potential capitalization during implementation processes.

Result of Methodogical frameworks of marketing research in the bioenergy market Julia Galchynska Summary. In other words, the analysis uegeniusz that the interests of both sides are consistent in career development. Create lists, bibliographies and reviews: F31, G18, H11 Ilychok B.


F63, I15, R11 Dobrowolska I. Services are provided by different entities for the benefit of society, among which the largest group is constituted by non-governmental organizations. Such consumers are leaned more towards purchasing UHT milk.

G30, G32 Pervez A. They define, in the light of the central hierarchy of waste, the types and magnitude of necessary measures to be implemented in this area. It also determines that the prerequisite for the educational migration is the desire of an individual to micnalski certain education, which can be classified in terms of desired level of qualification, professional specialization, directions, methods and ways of getting education and the desired result.


Preparation for marketing and implementation of exchange goods and services require branding strategies to be built. Those entrusted with the nurturing and development of any innate entrepreneurial potential must ensure that the teaching and learning environment is dynamic and as individualized as possible.

In Poland, precisely drawn up rural development policy coupled with complex instruments have michaalski implemented since Poland joined the EU on 1 May We live in the age when the masterpiece of a director, an album of a singer or a show of a speaker is no longer the maintrailer pulling the viewers, listeners and other audience to come and see it on their own.

Twenty nine equity investment funds operating during the period of — markeitng examined. The overview and research results will allow IAM decision-makers to analyse the possibilities and threats that implementing private labels into their structures carries. Customers may be included in two ways: The research showed that the respondents are young and they pay the greatest attention to: H41, Q53, Q58 Milewska A. An interdisciplinary approach to marketing Joanna Szwacka-Mokrzycka Summary.

Marketing Podrecznik akademicki

My Eugenihsz User Account. While thwarting piracy still proves a great challenge, the issue could be approached from a different point of view: The discussion is initiated by a concrete segment of such practice-thesis prepared under the mentorship of Daniel Chandler, a known author in the field of semiotic and the head of the Semiotics of commercials, a seminar found on the post graduate level of a welsh university.

Over the past 20 years the Ukrainian government has conducted monetary policy that flouts generally accepted international goals. It also compares how they were shaped during the two financial frameworks.

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Changes in mqrketing profitability of investment funds in Poland in the period Emil Ochnio Summary.

The paper summarises and analyzes the methodological bases of marketing research of the bioenergy market. For this paper, we conducted a survey marrketing 81 students at Qafqaz University, a prominent Azerbaijani private university, in order to identify their purchasing power and the factors that influence their decision-making.

The article examines the influence of the Operational Programme Innovative Economy on individuals whose participation in the electronic economy is threatened by the digital divide.

Marketing Podrecznik akademicki – Eugeniusz Michalski – Google Books

Lessors, who are the owners of land shares, have to take their place in the market environment of agricultural businesses and in the system of agricultural marketing in general, since they both perform the functions of the key asset provider, i.

Is it necessary to seek a new concept of human organizational development, one which would strengthen the roles of creator, innovator and coordinator with total respect for the laws of nature? Changes in the level of risk in investment funds in Poland Sylwester Kozak Summary.

Consequently, valuable brands and new food products are more successful in market at the lowest costs under more intensive promotional activity. Shibbolet Login Shibboleth authentication is only available to registered institutions. Immobility as the opposite property of mobility is identified.

You may have already requested this item. Talent management programmes in the retail industry designed for university graduates Aneta Szara Summary. Similar Items Related Subjects: