GODREJ REBRANDING PDF

Hence, a rebranding was again necessary to restore the brand image of the previous phase. Hritik Roshan was signed up by Cinthol for its new. In , Godrej filled its logo with colours to convey the vibrancy and in a massive global rebranding push) the key is to make brand identity. That’s the question Godrej must have asked itself before going for its affected by the rebranding: “In markets such as Indonesia, Argentina.

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How Godrej is writing a new story – Business

The Godrej brand is catering to the youth of today. It is intent on engaging the youth market, and is adapting its message for different media outlets and platforms. Adi Godrej, Chairman of the Godrej group, is aware of the change-hungry, tech-reliant, empowered, mobile generation termed Gen Fodrej that is changing the way companies do business.

However, many of the youth have not had as much contact with the brand.

Despite a reputation of trust and reliability, the company realised it rebradning in danger of being identified with the past, especially by the youth. Godrej decided on a total rebranding exercise that began with a change in logo. Revitalising the master brand to cater to the youth was just the start.

We supply plant and equipment to the petrochemicals and oil sector, we supply to the nuclear power industry, to the space programme. We make sophisticated security equipment that is far beyond cupboards and locks.

Brand re-invention: Logo is an influential branding instrument

To draw attention to the hi-tech and sophisticated products in its portfolio, the company roped in Bollywood superstar Aamir Khan as brand ambassador. He doesn’t do commercials. This was an exception and he is doing it across our rebrandibg. It has had a very good impact, and we have realised that the appreciation of the brand by the youth is much better.

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The Godrej group decided to tread carefully. With measurement metrics, the company regularly checks the Internet, Twitter and Facebook to see what Gen Y are posting about the company and its todrej brands.

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Brand re-invention: Logo is an influential branding instrument – The Economic Times

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However, the wheels of health financing are beginning to Godrej goes for rebranding to connect with youth. Amrita Nair Ghaswalla Updated on May 30, Godrej Consumer Products Ltd.

Published on May 30, This article is closed for comments.

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