Smart Mobs takes us on a journey around the world for a preview of the next techno-cultural shift. The coming wave, says Rheingold, is the result of. The title of this book is a mild pun. People are using smart “mobs” (rhymes with ” robes”) to become smart “mobs” (rhymes with “robs”), meaning. Rheingold, Howard. Smart mobs: the next social revolution. Howard Rheingold’s latest book is a kind of travelogue, wending its way from the present to an.

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All of it is so fascinatingly covered – and pretty accurately – 10 years after he wrote this. Would like to read what he is writing about now! It was such a fun read. Rheingold coined the term smart mobs to describe groups of people able to act in concert by using mobile media and wireless computer networks to organize collective actions, even without knowing one But Rheingold is scrupulous and generous about acknowleding his influences; besides, the real value of his rheinbold lies in his own fieldwork, and his reflections on what the smart mob phenomenon will mean for business, politics, and social life.

Oct 12, Lydia rated it really liked it. He also reminds us that the real impact of mobile communications will come not from the technology itself but from how people use it, resist it, and adapt to it. Rheingold describes how consumerism might change when pedestrians, as their mobiles detect stores and restaurants, patch into electronic gossip about an establishment. People are using smart “mobs” rhymes with “robes” to become smart “mobs” rhymes with “robs”sjart, sophisticated mobile Internet access is allowing people who don’t know each other to act in concert.

All of these things were theories or isolated subcultures when he wrote his book, now they are the reality. Dirt-cheap microprocessors embedded in everything from box tops to shoes are beginning to permeate furniture, buildings, neighborhoods, products with invisible intercommunicating smartifacts.

A number of new technologies make smart mobs possible and the pieces of the puzzle are all around us now, but haven’t joined together yet. The big battle coming over the future of smart mobs concerns media cartels and government agencies are seeking to reimpose the regime of the broadcast era in which the customers of technology will be deprived of the power to create and left only with the power to consume.


He studies technology from sociology, anthropology, as well as just observation of how people are using the technology. The ubiquitous wireless future is not here and will likely not be a reflection of Rheingold’s musings, but this is still an entertaining read.

The entire s xmart for regulating the use of the electromagnetic spectrum is thrown into question by the invention of “cognitive radios” and other wireless technologies that put power into the hands of user communities rather than central broadcasters. Technologies that enable cooperation are not inherently pathological: RAND corporation analysts have pointed out that the Russian mafia and Colombian narcotics trafficking enterprises use “netwar” methods combining communication networks, social yhe, and networked forms of organization.

Glimpsing the future in vignettes of wireless users in Helsinki and Tokyo, Rheingold primarily explores the sociology that might characterize a world of “ad-hocracy,” in which people cluster temporarily around information of mutual interest. This book leans a bit toward the techno-utopian side of things, but is easy and entertaining to read. His use howatd the word ‘revolution’ is a little problematic and symptomatic of a general lack of capitalist analysis or critique.


He interviewed dozens of people around the world who work and play with these technologies to see how this revolution is rheiingold, and his findings are stirring. Want to Read Currently Reading Read. And demonstrators in Seattle and Manila relied on wireless telephones to coordinate their actions and evade barricades. This book wasn’t quite everything that I had hoped for. While perhaps not as relevant or “hot” as it once was, the thoughts on technologically inspired social phenomena txt messaged organized resistance are still interesting.

Review: Smart mobs: the next social revolution

But despite these flaws, and despite its age, this book is still better than some of its modern companions at explaining how technology is changing our ,obs. I found it a little bit of a thin broth. Very good book, but perhaps I’m too close to the subject. This was written in ! Mar 12, Matt Bigelow rated it really liked it Recommends it for: Later a will accounced my opinions.


Many of my older my howar friends who consider themselves very tech literate just do not seem to get this technology and the social implications of it. Please try again later. Anti-globalization protesters have been avidly embraced network technologies. The title of this book is a mild pun.

Jul 28, Scallet is currently reading it.

Smart Mobs: The Next Social Revolution by Howard Rheingold

Mar 02, Steven Farmer rated it it was amazing. Sociologists, political scientists, evolutionary bext, even nuclear warfare strategists have contributed the first clues that an interdisciplinary science of cooperation might be emerging. Books of the Week. Aug 17, lohee marked it as to-read. Ultimately, with peer-to-peer methodologies, reputation systems that mediate trust between strangers, and ad-hoc broadband networks, wearable devices will be desired, purchased, and used as much for their social capabilities as for their utility as information appliances.

Page 1 of 1 Start over Page 1 of 1. Man, if I could have shifted the appointment that I had that day!

Smart Mobs: The Next Social Revolution

Even if your copy of Wolfram is dog-eared and the spine is weak from re-reading and let’s face it, whose isn’tit’s still worth following Rheingold through Shibuya, Helsinki, and the Web I’m 65 and live in Marin County, California — just north of the Golden Gate — and when I’m revolutiin writing and when weather permits, when I am writing I’m usually to be f Aloha!

To cut hoard long story short, I got bored after the first few chapters.

From Tokyo to Helsinki, Manhattan to Manila, Howard Rheingold takes us on a journey around the world for a preview of the next techno-cultural shift-a shift he predicts will be as dramatic as the widespread adoption of the PC rheingodl the s and the Internet in the s. And demonstrators in Seattle and Manila relied on wireless telephones to coordinate their actions and evade barricades.